Spot Yourself Competition

To celebrate the 85th anniversary of the Farmers Santa Parade, the NZ Herald are taking a look back at the amazing history of the Parade through photos.

Head to the NZ Herald, and if you can spot yourself in any of the photos, you could win a prizepack valued at $250 thanks to Farmers. Or simply enjoy taking a look back at previous Farmers Santa Parades through the years!



Santa Parade

2018 Farmers Santa Parade


The Farmers Santa Parade is celebrating its 85th birthday in 2018, and this year promises to provide some of the best celebrations yet! Kermit the Frog and Miss Piggy giant inflatables are being joined by Thomas the Tank Engine, a new Beginning of Time Dinosaur float, new Nutcracker Float, the Lost Boys, entertainment groups galore and Santa himself!

This year’s festivities will take place on Sunday 25th November (Rain Date 2nd December), at 1pm! Check out our Parade Day Info and Tips here.

We will have an amazing line-up featuring Paw Patrol themselves, excellent food, vendors, and entertainment for the whole family at Santa's Party - Aotea Square from 2:30pm-5:30pm!

Become a Parade Volunteer

Contact Santa

Become a Parade Sponsor

Salvation Army

The Salvation Army

The Farmers Santa Parade is a proud supporter of The Salvation Army. The Parade supports a charity of choice for a period of 3 years.

The Salvation Army’s mission is; caring for people, transforming lives and reforming society.

As a leading agent of social change, they are focussed on providing help to those who need it the most – more than 120,000 families and individuals each year.

For more information on how to show your support visit:

Farmers Santa Parade

Naming Rights Sponsor:


Associate Sponsor:

New Zealand Herald

Major, Premium, Media and Option 1 Sponsors:

Please also support all our other generous sponsors detailed on the Sponsors page.