The Farmers Santa Parade has over 87 years of history and is a hugely iconic event in Auckland. It creates excitement, fun and joy for thousands of spectators every year. This fantasy-filled event brings imagination and dreams to life for smiling children in the wider Auckland region. Auckland locals have been attending the Farmers Santa Parade since 1933 and every year the streets of Auckland City are packed with crowds of people. This is your chance to be a part of this MAGICAL SHOW! Have your brand seen by thousands of excited children and delighted adults in one entertaining afternoon. Join the Santa Parade family and become a part of one of Auckland’s most iconic events!

PARADE DATE: Sunday 28th November 2021
RAIN DATE: Sunday 5th December 2021

There are a number of ways you can be involved in the Farmers Santa Parade. Hospitality, Float, Character or Walking Set sponsorships as well as Pre-Parade and Santa’s Party sampling opportunities.

As the parade is free to the public, it takes a lot of fundraising to make it happen each year.

Please call Pam Glaser today on 09 377 6190 or email her at for a complete sponsorship pack. This will ensure that Christmas 2021 remains forever a special and wonderful memory for the children of Auckland for many years to come and that the fascination for and love of Santa lives on for our children.

“It was a memorable experience taking in the sheer spectacle of colour and flamboyance. The whole parade was MAGIC and this is what the spirit of Christmas encapsulates in the minds of children.”
– Parade Sponsor

“I love seeing all the happy faces in the dressing room when people are putting on their costumes, as well as in the crowd. There were some gorgeous children yesterday who were so delighted to see Santa arriving in his float. It’s being able to witness such special reactions like these that make it so special for me.”
– Parade Volunteer

“I want to thank you for making the whole experience fantastic. The children agreed it was the best day of their lives so far. The whole event was managed so smoothly and even the volunteers were helpful and friendly.”
– Parade Volunteer Family

“We had many new students who were just so thrilled to be involved and who thoroughly enjoyed themselves – lots of very proud parents picking them up!

Our Performance Troupe felt very privileged to be performing on Stage at the Party, especially to be going on stage after Santa and before Titanium!”
– Parade Performance Group

“Every year I come away from the parade in AWE. In awe of the amazing outfits and the incredible costumes and variety of getups!!!!! The costumes were undoubtedly the best ever. Daisy, Alex and Kayleigh looked stunning and had a blast. They LOVED it all. Thank you for delighting sooooo many people.”
– Parade Volunteer Family